Image

As IMAGE moved to a more digital focused offering for their customers they wanted to update their digital channels and offer their customers a better digital experience with a sleeker content portal and better user experience. To begin with we undertook a strategy session with all stakeholders to clearly define the objectives of the project as well as clearly define their target audience and how they interact with the current content. Based on their new business goals I created initial design concepts for their new User Interface and worked on developing a working editorial design system to cater to their specific large scale content requirements.